Harry & Co. brings this spirited engagement marketer into the fold.After 9 months of fruitful association with the Harry & Co. team, the talented freelance copywriter Sébastien Tougas will now be working full-time to craft hard-hitting ideas that move the consumer —right in the spirit of Engagement Marketing.Sébastien previously put his talent to work for a number of high-profile agencies and brands, names like Toyota, Esso, Hyundai, Gatorade, Gaz Métro and Cascades.His exuberant imagination, energetic personality and attentive ear will help propel the agency’s growing advertising and marketing endeavours.

Harry & Co. has developed and implemented a campaign for Danone that is designed to get consumers more engaged in the brand by asking them to give the reasons why they choose Activia yogurt.The question up for public debate is simple: do you prefer Activia yogurt for its taste or its benefits?The Activia’s® National Debate is an original Harry & Co. idea. The agency deployed the concept at point of sale with innovative POS material that features four personalities representing different ages and styles, each of whom takes a stand on one of the product’s two key selling points.  Their choices are visible on an original display with

Cool, heat, push, pull, and vice versa… The brand new Toshiba Carrier heat pump is here.Harry & Co. combined radio and direct marketing to grab customers’ interest and direct them to a specially designed microsite for the event. As a further stimulus, the agency set up a contest, with a heat pump valued at approximately $4,000 going to the winner, and threw in a $300 discount offer on the purchase of a Toshiba Carrier heat pump. Push Email provided an extra boost.It’s a refreshing, integrated approach that engages consumers and is perfectly in line with our vision of engagement marketing.

Harry & Co. announces major changes as the firm further implements its Engagement Marketing vision introduced several months ago.After ensuring the transition of P2P Proximity Marketing to Harry & Co. in the wake of the merger of the two companies, Pierre Parent will be leaving the firm.“We are grateful for Pierre’s contribution to our team. He played a major role after the acquisition of P2P Proximity Marketing, but the time is ripe for this change. As we are continuing on the path of Engagement Marketing, our approach is changing, so is our team.” noted Harry & Co. President Alain Tadros.At the same time, Harry & Co. welcomes Ugo Mongiat as